MyLocalPitch reports a 245% rise in badminton bookings following Olympic Games
MyLocalPitch, the sports venue search and booking portal, has seen a 245% rise in badminton bookings since the Rio 2016 badminton event got underway.
Badminton legends Marcus Ellis and Chris Langridge won bronze in the men’s doubles and their achievement has inspired Londoners to get involved in the sport in their droves. Badminton England received £5.7m in funding ahead of Rio 2016 and the governing body continues to work hard promoting the sport at grassroots levels.
In the 12 days after the badminton tournament started (11th August – 23rd August) the number of enquiries doubled and the amount of bookings tripled compared to the 12 days (29th – 10th August) before the competition began. MyLocalPitch’s badminton page views grew by 96% through the same period.
North London’s badminton venues proved particularly popular as half the bookings were in the area. Finsbury Leisure Centre received the most amount of badminton enquiries and bookings.
CEO of My Local Pitch, Jamie Foale, commented: “Our Olympians are an inspiration and we’ve already seen the positive impact at a grassroots level for sports like badminton. MyLocalPitch’s mission is opening up sports to the masses and we can help people get into activities who wish to emulate the likes of Ellis and Langridge.”
MyLocalPitch launched in January 2014 as a platform for sports players who want to search for and book sports venues in London. The site includes 1,000 venues for 15 featured sports, 250,000 users to date and 35,000 unique users per month with an app launched in November 2015. Owners include NED of Premier League; former FA chairman and ex-Ireland international footballer.
Book badminton courts in London
BY - Will Chrimes
25 August 2016