About Us

The Origin Story

MyLocalPitch began with a problem faced by countless sports players in cities across the world. Jamie Foale and Sandford Loudon were trying to book a football pitch in London for their Sunday league team, but kept hearing the monotonous tones of answer machines and the faint buzz of rejection from an unanswered email.

They couldn't believe there was no one-stop shop for sports players looking to find, contact and book local sports pitches. They set about researching, getting support for and then building a platform that showed all sports venues anywhere in London, and that was free and easy for anyone to use.

MyLocalPitch was launched in January 2014 and quickly became the hub for sports players of all types, whether it be casual players for an after work game, tennis rivals on a bright Saturday morning, or those looking for a social but competitive netball team to join.

Featured In

We connect sports venues with sport players

For sports venues

For sports players

Put venues and their facilities in front of local sports players searching for somewhere to play
Listing
Showcase 4000+ facilities for 17 different sports, accessible via website and mobile app
Increase facility utilisation and maximise revenue through exposure to local sports players via our marketing team
Marketing
Provide updates on availability and new venues through our email marketing, and social media channels
Bring bookings online to help streamline venue operations and bookings management
Online Bookings
Enable players to book online and search according to the date and time they want to play

Partners

Our Team

MLP has dipped into the transfer market to build a crack team that forms the heart of London's fastest growing sports startup, and work tirelessly to make it easier for people to find the best venues and book them online.

Founders & Board

Jamie Foale
Jamie Foale
CEO, Cofounder
Sandford Loudon
Sandford Loudon
CSO, Cofounder
Zoe Howorth
Zoe Howorth
Director of Marketing
Mark Hibbard
Mark Hibbard
Non-exec CTO
Clive Brett
Clive Brett
Exec CTO
Andrew Duncan
Andrew Duncan
CFO
Roger Finbow
Roger Finbow
Chairman
Graeme Le Saux
Graeme Le Saux
Non-exec Director

Product Team

Alison Duker
Alison Duker
Project Manager
Andrew Poh
Andrew Poh
Product Manager

Business Development

Finn Mongey
Finn Mongey
Business Development Manager
Tim Craig
Tim Craig
Partnerships Manager
Liam Walker
Liam Walker
Senior Client Manager

Operations

Jed Woodcock
Jed Woodcock
Head of Operations
Richard Potts-Johnson
Operations Executive
Ciaran McElhinney
Ciaran McElhinney
Operations Executive
Ann-Marie Micallef
Ann-Marie Micallef
Operations Executive
Tom Saunders
Tom Saunders
Operations Executive

Marketing

Owen Holland
Owen Holland
Head of Digital Marketing
William Chrimes
William Chrimes
Head of Communications & PR
Emilie Adib
Emilie Adib
Campaigns Manager
Tom Yorke
Tom Yorke
Social Media Executive
Maariyah Shaikh
Maariyah Shaikh
Digital Marketing Intern